Christmas Consumer Trends 2024. The focus on being eco. Learn about the 9 top holiday shopping trends to prepare your business for the festive season!
Despite consumers’ continued price sensitivity, us holiday sales rose 3.9% to reach $1.309 trillion in 2023, per emarketer’s february 2024 forecast. As we approach the 2024 holiday season, marketers are facing an unprecedented confluence of major events that will shape consumer behavior and spending patterns.